Green Sony Bravia

Mail to friend Japanese giant Sony has launched a flat-panel Green TV that consumes less energy compared to regular models without compromising image quality. The 32-inch, Bravia KDL-JE1, consumes 82 watts of energy on its liquid crystal display. Priced at $1,400, the TV goes on sale in Japan on July 30, and is expected to hit the global market later this year. The company claims that it achieved the energy savings by developing a brighter back light and better filtering that delivers light more efficiently. Compared to the old-style TVs with a cathode-ray tube monitor, Bravia KDL-JE1 consumes about 70 per cent less energy a year. The company claims that by consuming less energy, the new Green TV reduces carbon emissions by 79 kilograms a year, the amount equivalent to the one consumed by about six cedar trees in a year. As for consumers, it means a good saving on the electricity bill.